 
JA Titan introduces critical
economics and management decisions through an interactive
simulation. Seven required, volunteer-led activities.
The key learning objectives listed
beside each activity state the skills and knowledge students
will gain.
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Session One: How Much? How Many?
Students explore how price and production can affect
business performance.
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Key Learning Objectives
Students will be able to:
- explain how product price makes an impact on
profits.
- understand how production can affect price, sales,
and profit.
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Session Two: How Much? How Many? The Simulation
Students learn to make decisions about price and
production levels using the JA Titan computer
simulation.
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Key Learning Objectives
Students will be able to:
- make informed business price and production
decisions.
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Session Three: Cutting Edge
Students design a research and development plan for
their business. They also examine the impact marketing
has on sales and explore marketing strategies.
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Key Learning Objectives
Students will be able to:
- determine a research and development plan for
their business.
- explain how businesses determine
their target markets and conduct
market research.
- explain how marketing affects sales.
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Session Four: Cutting Edge –
The Simulation
Students learn to make decisions about research and
development and marketing using the JA Titan
computer simulation.
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Key Learning Objectives
Students will be able to:
- make informed research and development and
marketing decisions.
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Session Five: Make an Investment Students learn
methods to make capital investment decisions, promote
new business growth through capital investment, and why
businesses choose to make charitable
giving decisions.
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Key Learning Objectives
Students will be able to:
- understand that different businesses use different
capital investment strategies.
- make recommendations for capital investment based
on set parameters.
- define charitable giving and explain why
businesses make decisions to share
their resources.
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Session Six: Make an Investment –
The Simulation
Students make decisions about capital investment
using the JA Titan computer simulation. Using the
online simulation, students also make decisions related
to charitable giving.
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Key Learning Objectives
Students will be able to:
- make business decisions by applying their
knowledge to a business simulation.
- use what they have learned about price,
production, research and development, marketing,
capital investment, and charitable giving to make
business decisions using the JA Titan computer
simulation.
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Session Seven: JA Titan of Industry –
The Competition
Using knowledge gained from previous sessions,
students compete as businesses to see which will be
crowned the JA Titan
of Industry.
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Key Learning Objectives
Students will be able to:
- understand how business decisions affect business
performance.
- react appropriately to decisions made by other
businesses.
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JA Titan enhances students’
learning of the following concepts and skills:
Concepts–Business
management, Capital investment, Charitable giving,
Demographics, Fixed costs, Four P’s of Marketing, Law of
diminishing returns, Marketing, Marketing research, Price,
Product life cycle, Production, Research and development,
Target marketing, Variable costs
Skills–Analyzing
information, Critical-thinking, Data analysis,
Decision-making, Mathematical skills, Planning, Reading
charts and graphs, Research, Teamwork, Working in groups
JA Titan includes a program kit
containing seven instructional activities and a computer
simulation. It is recommended for students in grades 9-12.
All JA programs are designed to support
the skills and competencies identified by the Partnership
for 21st Century Skills. These programs also augment
school-based, work-based, and connecting activities for
communities with school-to-work initiatives.
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