Junior Achievement gratefully acknowledges the Office of Juvenile Justice and Delinquency Prevention,
Office of Justice Programs, U.S. Department of Justice for its
support of the program.
 By
developing the essential components of a business plan,
JA Be Entrepreneurial challenges students to start an
entrepreneurial venture while still in high school.
The key learning objectives listed
beside each session state the skills and knowledge students
will gain.
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Session One: Introduction to Entrepreneurship
Students are introduced to the elements of successful
business start-ups, myths and facts about
entrepreneurship, and early product development. |
Key Learning
Objectives Students will be able to:
- Recognize the elements of a successful business
start-up.
- Evaluate myths and facts about entrepreneurship.
- Consider product-development options.
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Session Two: What’s My Business?
Students continue to develop their product or service
idea by analyzing various sources of successful
entrepreneurial ventures, culminating in their selection
of a product or service as the basis of their business
plan.
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Key Learning
Objectives Students will be able to:
- Recognize the importance of carefully selecting
their product or service before starting their
business.
- Apply their passions, talents, and skills to a
market-needs assessment to determine the basis of
their business plan.
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Session Three: Who’s My Customer?
Students examine how market needs and demographics
contribute to successful entrepreneurial ventures.
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Key Learning
Objectives Students will be able to:
- Recognize the importance of analyzing their
market.
- Apply a needs assessment to the market available
to a specific product.
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Session Four: What’s My Advantage?
Students learn the importance of intentionally
selecting and applying competitive advantages to an
entrepreneurial venture.
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Key Learning
Objectives Students will be able to:
- Define competitive advantages and recognize them in
other businesses.
- Demonstrate the importance of selecting competitive
advantages that give their product and market an edge on
the competition.
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Session Five: Competitive Advantages
Students apply competitive advantages to
entrepreneurial ventures.
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Key Learning
Objectives Students will be able to:
- Evaluate competitive advantages.
- Select competitive advantages that drive a
developing business venture.
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Session Six: Ethics Are Good For Business
Students learn to anticipate ethical dilemmas and
consider consequences in making ethical business
decisions.
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Key Learning
Objectives Students will be able to:
- Evaluate short- and long-term consequences in making
ethical decisions.
- Express that being ethical can be good for business.
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Session Seven: The Business Plan
Students apply the six elements of successful start-ups
for their products and services.
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Key Learning
Objectives Students will be able to:
- Compile entrepreneurial elements into a sample
business plan.
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Online Resources
Many more resources are available
online, including additional full-length sessions,
business-plan podcasts, and On Your Own activities for
students.
JA Be Entrepreneurial enhances
students’ learning of the following concepts and skills:
Concepts–Advertisement,
Business plan, Competitive advantages, Customer,
Demographic, Entrepreneur, Entrepreneurial spirit, Ethical
dilemma, Ethics, Financing, Franchise, Long- vs. short-term
consequences, Management, Market, Market needs, Marketing,
Nonprofit business, Product, Product development, Profit,
Social entrepreneur, Social responsibility, Stakeholder,
Voting
Skills–Analyzing
information, Business planning, Categorizing data,
Decision-making, Evaluating alternatives, Expressing
multiple viewpoints, Graphic presentation, Oral and written
communication, Presenting information, Reading for
understanding, Weighing consequences, Working in groups,
Working in pairs
JA Be Entrepreneurial is a
series of seven required sessions recommended for students
in grades 9 through 12. Each session typically takes 45
minutes to complete. Materials are packaged in a
self-contained kit that includes detailed session plans for
the volunteer and materials for 32 students.
All JA programs are designed to support
the skills and competencies identified by the Partnership
for 21st Century Skills. JA programs also augment
school-based, work-based, and connecting activities for
communities with school-to-work initiatives.
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