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![]() JA That’s My City Contest Junior Achievement gratefully acknowledges the Destination and Travel Foundation, Tauck-Romano Innovative Philanthropy, Shop America Alliance, and the American Express Foundation for their support of the contest. JA Worldwide® has created program supplements to introduce students to exciting career opportunities in the travel and tourism industry, and also to demonstrate how this industry contributes to the vitality of every community in which it operates. The JA That’s My City Contest promotes further exploration of travel and tourism by providing a vehicle for students to highlight why their city or town is a great place to work, visit, and/or play by analyzing the local economy and its attractions. Opportunity The JA That’s My City Contest challenges young people to research the impact of travel, tourism, and hospitality on their communities. Students will engage community and industry leaders to identify the economic value of the industry in their cities and towns. As a result of this research, students are tasked to identify a need or opportunity that could be addressed through travel, tourism, and hospitality. Students will create a collateral piece to increase public awareness of the need or opportunity through promotion of potential solutions. Criteria
Prizes Prizes will be awarded to the best submission in each of the two categories outlined below. Category 1 – Individual
At the Marketing Outlook Forum, representatives from the travel industry gather for two days to hear the most recent forecasts and share the industry’s best marketing practices. The leading travel economists, analysts, and marketing experts focus on the current state of the industry and outlooks for all sectors. Category 2 – Small Group (class, club, troop, team, etc.; maximum of five group members)
Submission For submission instructions and registration details click here: http://www.regonline.com/JAThatsMyCityContest All contest submissions become the property of JA Worldwide. By entering the contest you agree to the possible duplication and use of your submitted items. Mailed submissions will not be returned.
Links JA That’s My City Marketing Brief JA Travel and Tourism Supplements
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