FedEx Express/Junior Achievement International Trade Challenge: Asia/Pacific

The fourth annual FedEx Express/Junior Achievement International Trade Challenge attracted a total of 48 students, comprising of three teams of two students each from Japan, Hong Kong, South Korea, Malaysia, New Zealand, Thailand, Singapore and the Philippines. The teams were selected to represent their markets at the regional final after competing at the local challenge in their respective markets.

2010 Winners Announced

(From left to right) Clifton Chua, Managing Director of FedEx Express Singapore with first-prize winners Anchisa Pongmanaruth and Natharee Krabuantat from Thailand, and Linda Rimer, Senior Vice President of JA Worldwide, Asia/Pacific and Americas Region.

Singapore, August 26, 2010 — A pair of teenagers from Thailand scooped the top prize in the FedEx Express/Junior Achievement International Trade Challenge (ITC) regional finals, a three-day competition designed to educate and build entrepreneurship and business skills in young people from Asia-Pacific.

The students, Anchisa Pongmanaruth and Natharee Krabuantat, beat twenty-three other teams from Hong Kong, Japan, Korea, Malaysia, New Zealand, Singapore, the Philippines and Thailand with an outstanding and innovative business idea in response to this year's challenge which was to develop a market entry strategy for exporting vuvuzelas, a horn, to South Africa.

The team from Thailand came up with 'Vuvuseika', an environmentally friendly vuvuzela made from bamboo that can produce sounds of different musical notes with adjustable volume, targeting tourists and sports fans in South Africa. 

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"The new ideas and innovations that entrepreneurs bring to the marketplace are crucial to building strong, resilient economies. FedEx support of the International Trade Challenge is part of our commitment to educate and nurture the next generation of business leaders who will be important contributors to this region's future growth," said David L. Cunningham Jr., president, Asia-Pacific, FedEx Express. "The finalists in this year's competition truly exhibited team work, leadership and innovative thinking that will help them drive success in a dynamic business world where opportunities abound."

The winning teams were selected based on two main criteria: content and presentation. They were scored on their thoroughness, creativity and professionalism in developing and executing their business entry strategy.

Congratulations to the winners of the
2010 FedEx Express/Junior Achievement Regional International Trade Challenge

See pictures and read more about the
competition on Facebook.