The Holo-Generator Industry -- Introduction

Welcome to the exciting world of business. Set in the year 2035, JA Titan creates a world in which players are CEOs of their own companies. You and your friends have just spent your entire life savings to buy a company that produces the Holo-Generator, the innovative product that will be manufactured and marketed in the re-imagined JA Titan! This nifty gadget fits in the palm of your hand and projects holographic images in 3-D for your viewing pleasure! It’s a revolutionary product that utilizes the latest in computer technology. As the new owners and managers of the Holo-Generator Company, you must make a variety of important decisions that will ultimately determine whether you lose your investment, become fabulously wealthy, or fall somewhere in-between.

Everyone is excited about the Holo-Generator and anxious to obtain this cutting-edge product. Many companies are eager to fill the demand. Prices are high as companies gear up to produce more. It is not yet clear whether prices will drop as more Holo-Generators become available. Will the Holo-Generator be just a fad, or will it become a basic tool for homes and offices?

You and your competitors begin on an equal basis. Like runners at the starting line, no company has any advantage over the others. It is your job as managers to use your resources to outperform the competition.

During the simulation, you and your competitors make five decisions that affect the operation of your company.

• Set a price for your Holo-Generator.
• Decide how many to produce.
• Spend money on advertising and other marketing efforts.
• Invest in capital equipment for your factory.
• Decide how much money to put into research and development.
• Spend money on Charitable Giving.

At the conclusion of each time period you will receive reports that show how your company and your competitors performed. The reports also provide clues on what decisions to make during the next period.