| (1908
- 2004) |
| Inducted: |
1988 |
| Region: |
Northeast |
| Industry: |
Manufacturing
Retail |
|
Estee Lauder visited local beauty shops and gave massages and beauty treatments using facial cream developed by her uncle. With every purchase, Lauder gave a free sample of a second product, a strategy that marked a new era of salesmanship. She convinced a purchasing agent at Saks Fifth Avenue to sell her products and staked out counters in the nation's leading stores. She delivered a wide range of products perfect for a rapidly changing market. Her drive, tenacity, brilliant salesmanship and love of “the power to create beauty” built a successful company. |
