About JA :: What's New
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JA Rings in New Digital Program Strategy at NASDAQ Closing Bell Ceremony |
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NEWS RELEASE
For Immediate Release: JUNIOR ACHIEVEMENT RINGS IN NEW DIGITAL PROGRAM STRATEGY AT NASDAQ CLOSING BELL CEREMONY Colorado Springs, Colo. - Tomorrow, at the NASDAQ MarketSite in Times Square, Junior Achievement USATM(JA) will ring the closing bell and unveil its new Digital Program Strategy, which will provide a blueprint for relevant, responsive, and innovative programs that build young people's capacity to spur economic development and contribute to America's global economic competitiveness. Junior Achievement's K-12 programs use experiential learning to empower young people to own their economic success. JA programs focus on three content areas that develop and reinforce the knowledge, skills, and attitudes young people need for post-secondary education and career success: work readiness, entrepreneurship and financial literacy. The Digital Program Strategy was created with input from a task force comprised of representatives from 16 organizations across the academic, tech, government, nonprofit and corporate sectors, uniting competitors such as Apple and Microsoft in the purpose of inspiring and preparing young people for success in a global economy. It aims to enhance the use of technology in Junior Achievement's program development and delivery, with a goal of driving systemic change in K-12 work-readiness education. Junior Achievement's Digital Strategy Task Force made 10 recommendations, including:
Robert Reeg, MasterCard Worldwide's president of Global Technology and Operations, and a Digital Strategy Task Force member, noted, "Junior Achievement is extremely effective at preparing young people for the workforce. Leveraging technology and social media to share this information with students allows us to extend JA's reach beyond the traditional classroom setting. This opens up some very exciting opportunities for innovation and sharing of best practices between educators and students, including working as members of international learning teams, which positions students even more strongly to be successful in the global workforce." An example around how Junior Achievement is infusing technology into students' learning experiences is its recent Virtual Job Shadow event. Using Cisco's TelePresence technology, JA Worldwide Chairman Ralph de la Vega, president and chief executive officer of AT&T's Mobility and Consumer Markets, spoke to JA students in eight cities in the U.S. and Mexico about the importance of staying in school and about how mentoring opportunities, such as JA Job Shadow®, can help them succeed in the world of work. Jack E. Kosakowski, president and chief executive officer of Junior Achievement USA, added, "As the largest electronic stock market, NASDAQ's closing ceremony is the perfect platform from which to launch Junior Achievement's Digital Program Strategy. We look forward to expanding JA's scope both in terms of student reach and volunteer engagement, with compelling and relevant programs incorporating digital technology." Read about Junior Achievement's Digital Strategy here. NASDAQ closing ceremonies can be viewed here. Junior Achievement's Digital Strategy Task Force members include:
About JA Worldwide® (Junior Achievement) -30-
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